- The EOS Network has announced its rebranding to Vaulta, signaling a shift towards Web3 banking.
- This transformation will launch a banking advisory group featuring experts in finance and blockchain technology.
- A token swap is in the works, allowing EOS holders to exchange their tokens on a 1:1 basis, anticipated to take place by May 2025, subject to community consent.
In an announcement, the EOS Network revealed its new identity as Vaulta, marking a significant transition into the realm of Web3 banking. This update has sparked significant market interest, contributing to a nearly 15% increase in EOS token prices on that day. The rebranding aims to strategically shift towards Web3 banking and to establish a banking advisory group made up of financial and blockchain specialists.
EOS rebrands and redirects focus to Web3 banking
On Tuesday, the EOS Network revealed its intention to rebrand as Vaulta, aligning with a strategic focus on Web3 banking. This shift has generated notable market enthusiasm, resulting in a nearly 15% rise in the value of EOS tokens in a single day. The rebranding is designed to facilitate a transition into Web3 banking while forming a advisory council consisting of financial and blockchain experts.
A New Era of Finance Begins.
After years of building the foundations behind the scenes, we’re excited to introduce Vaulta, the next frontier of Web3 Banking.
With the rising popularity of cryptocurrency, clearer regulations, and a growing appetite for innovative financial products,… pic.twitter.com/6TLlHR7MCa
— EOS Network (@EOSNetworkFDN) March 18, 2025
The official announcement outlined that “The Banking Advisory Council will feature several prominent thought leaders: Lawrence Truong, CEO – Systemic Trust, Didier Lavalle, CEO – Tetra, Alexander Nelson, Senior Director, Digital Finance – ATB Financial, and Jonathan Rizzo, Senior Business Solution Specialist, Digital Finance – ATB Financial.”
Yves La Rose, the Founder and CEO of the Vaulta Foundation, commented on the announcement: “This transition signifies more than a mere name change; it marks a crucial advance in our mission to provide open and accessible financial opportunities for everyone. Vaulta is the culmination of years of strategic planning, development, and innovative design, resulting in a comprehensive Web3 banking model. The potential of Web3 to transform global finance is immense, and Vaulta is poised to lead in this change.”
The anticipated token swap will enable EOS holders to exchange their tokens at a 1:1 ratio, expected to happen by May 20, 2025, pending community approval.
In summary, the combination of strategic rebranding, positive market movement, and community involvement fosters an optimistic outlook for EOS as it transitions to Vaulta, aiming to tap into the Web3 banking sector. However, given the volatile nature of crypto markets, investors are advised to proceed with caution as broader macroeconomic uncertainties persist, reinforcing a risk-averse sentiment across both traditional and cryptocurrency markets.