The CEO of Rumble, Chris Pavlovski, has announced plans for the video platform to introduce its own digital wallet aimed at monetizing creators, with support from stablecoin provider Tether.
In a recent post on X, Pavlovski revealed that the Canadian online video platform is set to launch a cryptocurrency wallet designed to assist creators financially. He indicated that Rumble will partner with Tether (USDT), a prominent stablecoin issuer, to develop the Rumble wallet.
“Rumble Wallet will be the mechanism to better monetize creators than most advertisers, particularly in global markets, and with the assistance of Tether,” Pavlovski remarked.
The CEO of the video platform emphasized that the wallet will be “bigger and more significant than you might expect,” and announced that more information regarding the wallet would be disclosed during an interview with content creator Matt Kohrs.
Shortly after Pavlovski’s announcement, Tether’s CEO, Paolo Ardoino, reshared Pavlovski’s message, captioning it with “A wallet for the people.” Ardoino’s engagement appears to confirm that Tether is onboard with the initiative to create the digital wallet alongside the video platform.
In December 2024, Tether made a strategic investment of $775 million in the video platform to foster its growth. The platform utilized $250 million from Tether’s investment to bolster its developmental efforts.
Creators on Rumble can earn income via the platform’s Partner Program, which allows them to profit based on video views, engagement, advertisements on their content, and through a Content Marketplace where creators can sell or license their videos to various buyers.
Founded in 2013, Rumble was designed as an alternative video-sharing platform catering to vloggers and smaller content creators.
Recently, the platform has been intensifying its efforts to integrate cryptocurrency into its operations. On November 25, 2025, it disclosed plans to allocate up to $20 million in Bitcoin (BTC) as the initial step towards its cryptocurrency treasury. Since then, Rumble has been steadily adding Bitcoin to its holdings.
The platform completed its first BTC acquisition on January 20, but did not provide details about the quantity. Most recently, in March, it purchased 188 BTC valued at around $17.1 million, or approximately $91,000 per BTC.