Iconic pro wrestler Ric Flair kicked off a tokenized sticker collection on Telegram on April 9, joining the ranks of celebrities who are venturing into tokenized social initiatives.
Representatives for the project indicated that they may offer benefits to early sticker holders down the line, although no details were disclosed. Flair expressed to a publication that the initiative aims to enhance community interaction, stating:
“Telegram is where everyone is gathering these days. It’s global, it’s quick, and the communication style there just seemed like the ideal match for our aims. These stickers embody energy, character, and culture, and Telegram is the perfect platform to unleash that.”
The launch of Flair’s tokenized stickers comes on the heels of mixed-martial arts star Conor McGregor’s unsuccessful memecoin launch on April 5, which underscores the challenges facing riskier investments and digital assets during a broader economic downturn.
Retiring from wrestling in 2022, Flair has previously explored opportunities in the cryptocurrency realm. In 2024, he launched the “Wooooo!” coin (WOOOOO), a memecoin inspired by his famous catchphrase. However, as of April 9, 2025, the token has seen no trading activity with a single wallet holding over 70% of its supply.
The renowned wrestler has a history of promoting his brand through various merchandise, including physical stickers that can be found in his official online shop and on Amazon.
Wrestling legend Ric Flair embraces Telegram with a new project.
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Memecoins struggle amid economic turbulence
Memecoins emerged as a leading narrative in 2024, ranking among the most successful asset classes as top-performing memecoins provided investors with impressive four-figure gains throughout the year.
The peak for memecoins and other social tokens occurred in December 2024 during a historic surge in the cryptocurrency market. Since then, however, prices have dramatically fallen, with major memecoins like Dogecoin (DOGE) and Pepe (PEPE) losing around 70-80% of their value.
The uncertain economic climate brought on by the ongoing trade disputes has also decreased interest in riskier assets, as investors gravitate towards safer options like cash, government bonds, and stablecoins.
Crypto markets see significant declines amid economic challenges, particularly affecting altcoins, memes, and other social tokens.
McGregor’s REAL token launched amidst the economic downturn but fell short of its $1 million funding goal.
The project managed to raise only $392,315 during its April 5-6 presale — substantially less than the $3 million target set by the team and the Real World Gaming decentralized autonomous organization (DAO).
Following the failure to meet the minimum funding expectation, the developers of REAL committed to refunding bidders while also signaling that this would not mark the end of their initiative.
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